The “See outside” feature on Google listings allows users to virtually explore the exterior of a business or view its surroundings using Google Street View imagery. It provides a 360-degree panoramic view of the area outside the business, offering potential customers a visual representation of the business’s location and its immediate surroundings.

Here are a few reasons why some businesses have the “See outside” feature on their Google listings:

  1. Enhancing Visibility:
    • The “See outside” feature enhances the visibility of the business on Google. Users can get a glimpse of the business’s physical location, helping them recognize the storefront or building when visiting in person.
  2. Improving User Experience:
    • For users who are unfamiliar with the area or the specific location of a business, the “See outside” feature provides a visual reference. It can make it easier for customers to identify the entrance, parking areas, and nearby landmarks.
  3. Increasing Confidence:
    • Seeing the exterior of a business through the “See outside” feature can instill confidence in potential customers. It offers a sense of transparency and allows users to visually assess the neighborhood, building condition, and overall environment.
  4. Providing Additional Information:
    • The feature complements other information on the Google listing, such as photos, business hours, and reviews. It contributes to a more comprehensive understanding of the business’s physical location and surroundings.
  5. Attracting Foot Traffic:
    • Businesses with physical storefronts, especially in retail or hospitality industries, may use the “See outside” feature to attract foot traffic. The visual representation can be appealing to users looking for a specific storefront or entrance.
  6. Showcasing Nearby Points of Interest:
    • The “See outside” feature may also showcase nearby points of interest or landmarks. This can be particularly useful for businesses in areas with notable attractions, as it allows users to explore the surroundings and plan their visit.
  7. Enhancing Google Maps Presence:
    • The feature contributes to the business’s overall presence on Google Maps. It adds a visual element to the map listing, making it more engaging and informative for users.
  8. Differentiating the Listing:
    • Businesses that have invested in a virtual tour or high-quality Street View imagery may use the “See outside” feature as a way to differentiate their listing and stand out in search results.

It’s worth noting that the availability of the “See outside” feature depends on the availability of Google Street View imagery for the specific location. Google relies on its Street View vehicles, which are equipped with cameras, to capture images of streets and public spaces. Businesses can check and update their Street View imagery through the Google Street View app or by working with a certified Street View photographer.

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