Access to data in a Facebook Ads Manager account is typically managed through roles and permissions. Different individuals or teams within a business or organization may have varying levels of access based on their assigned roles. Here are the key roles associated with Facebook Ads Manager and the access they have to data:
- Ad Account Owner:
- The Ad Account Owner has full control and ownership of the ad account. This role has the highest level of access and can manage account settings, add and remove users, and take all actions within the ad account.
- Ad Account Advertiser:
- Advertisers have the ability to create, edit, and view ads within the ad account. They can also access performance data and analytics related to the ads they manage.
- Ad Account Analyst:
- Analysts have a more limited role compared to advertisers. They can view ad performance data and analytics but may not have the ability to create or edit ads.
- Ad Account Viewer:
- Viewers have the most limited access. They can only view the performance data and analytics for ads within the ad account and do not have the ability to create or edit ads.
Access to Specific Assets:
In addition to ad account roles, access to specific assets within the account (such as ad campaigns, ad sets, and ads) is also controlled. Individuals may have different levels of access to specific assets based on their role.
- Campaign Manager:
- Individuals with access to the Campaign Manager can view and manage campaigns. This includes the ability to create, edit, and analyze campaign performance.
- Ad Set and Page Roles:
- Within a campaign, individuals can be assigned specific roles for ad sets and pages. These roles determine the level of access to and control over ad sets and pages associated with a campaign.
Page Roles and Access:
If a Facebook Page is linked to the ad account (which is common for ad campaigns), roles and access on the Facebook Page may also influence access to data. Common Page roles include:
- Admin:
- Admins have full control over the Page, including the ability to manage roles, settings, and content.
- Editor:
- Editors can edit the Page, create posts, and moderate comments. They do not have control over Page roles.
- Moderator:
- Moderators can respond to and delete comments, as well as send messages. They do not have control over Page roles.
- Advertiser:
- Advertisers can create ads and view insights but do not have control over Page roles or content.
- Analyst:
- Analysts can view Page insights and analytics but do not have control over Page roles or content.
Business Manager Access:
For businesses using Business Manager to manage multiple assets, roles and permissions are also configured within Business Manager. Business Manager allows for centralized management of ad accounts, Pages, and other assets across an organization.
In summary, access to data in a Facebook Ads Manager account is carefully managed through roles and permissions. The level of access granted to individuals or teams is based on their assigned roles, ensuring that users have the appropriate permissions to perform their specific tasks without compromising security and privacy. Businesses can customize access levels to align with their organizational structure and workflow.
Was this helpful?
0 / 0