The field of email marketing has numerous experts and thought leaders who have made significant contributions to the industry through their insights, innovations, and best practices. Here are some well-known experts and thought leaders in email marketing:

  1. Adestra (Ryan Phelan): Adestra is a marketing technology company, and Ryan Phelan is its Co-Founder. He is widely recognized as an email marketing expert and a regular speaker at industry events. Ryan is known for his insights into email deliverability, personalization, and customer engagement.
  2. Email on Acid (John Thies): John Thies is the CEO and Co-Founder of Email on Acid, a company specializing in email testing and optimization. He is a respected figure in email marketing and shares his expertise on topics like email rendering, accessibility, and email client compatibility.
  3. Return Path (Tom Sather): Tom Sather, Senior Director of Research at Validity (formerly Return Path), is an authority on email deliverability and sender reputation. He regularly shares insights on email marketing trends, best practices, and data-driven strategies.
  4. Litmus (Chad S. White): Chad S. White is the Head of Research at Litmus, a popular email marketing platform. He is a prolific writer and speaker, well-known for his expertise in email design, rendering, and creating effective email campaigns.
  5. Marketo (Alyssa Nahatis): Alyssa Nahatis is the Senior Director of Deliverability and ISP Relations at Marketo. Her focus is on email deliverability, sender reputation, and best practices. She has a deep understanding of the technical aspects of email marketing.
  6. Oracle CX Marketing (Tink Taylor): Tink Taylor is the Founder and President of Oracle CX Marketing Consulting. He is an expert in customer experience and email marketing, with a strong focus on data-driven strategies.
  7. Only Influencers (Bill McCloskey): Bill McCloskey is the Founder of Only Influencers, an email marketing community. He is a respected figure in the email marketing world, known for his thought leadership on industry trends, deliverability, and strategy.
  8. Epsilon (Simms Jenkins): Simms Jenkins is the CEO of BrightWave, an Epsilon Company, and a leading email marketing agency. He is known for his expertise in email design, automation, and customer engagement.
  9. MarketingProfs (Ann Handley): Ann Handley is the Chief Content Officer at MarketingProfs and an influential figure in content marketing. While not exclusively an email marketing expert, she often shares valuable insights on email content and strategy.
  10. Campaign Monitor (Dela Quist): Dela Quist is a respected email marketing thought leader and the CEO of Alchemy Worx, an agency specializing in email marketing. He is known for his unconventional and data-driven approaches to email marketing.
  11. Kath Pay: Kath Pay is a recognized email marketing consultant and speaker. She is known for her expertise in email strategy, automation, and personalization.
  12. Email Marketing Rules (Chad White): Chad White, mentioned earlier as an expert in email design, is also known for his book “Email Marketing Rules” and the associated blog.

These experts and thought leaders often share their knowledge through blogs, webinars, books, speaking engagements, and industry conferences. Following their work and insights can help email marketers stay updated on best practices and industry trends.

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